Marketing plan †Huawei Essay

This marketing plan is specially measured to the company Huawei. Huawei is an international company which produces devices for telecommunication, with their phones being the most important product. Their vision is to deliver electronic communicating solutions to make the life of their consumers better. This marketing plan is requested by Huawei to find a way to accelerate the sales of Huawei’s phones internationally, with a targeted 10% raise in market share in Europe. In this report the proposition of the marketing plan can be found, with specific data about the different subjects and explanation of a market winning approach. We will start by analysing the company and the environment, to define the SWOT of the organization. Afterwards we will introduce these conclusions into a matrix where it will be visible what the company’s best aspects are. Then we will choose strategic options and further instruct on the matter. Next, we will create a mix of strategic marketing as pects that will further help to develop the importance on how and where to place the advertisements and stores and so on. Finally, a financial analysis will be done in order to predict the costs Huawei is going to make on this venture, and whether or not their new mission seems feasible. This report has been created by Quirijn, Ruben, Robbert, Amine and Erim. Management summary This marketing plan gives answers to the question whether it is feasible for Huawei to increase brand awareness in Europe by launching a market campaign and to increase market share with 10% within 4 years. The research phase had various angles. Based on micro, macro and meso level some interesting strengths, weaknesses, opportunities and threats are revealed. The most important ones are: (Strength )Huawei has a great cost advantages in comparison with the competition. (Weakness) Inability to maintain high quality professional service and sales support in western markets (Opportunity) Huawei offers low priced phones, which can be very attractive for people affected by the financial crisis. (Threat) A lot of competition in the western markets. The internal analysis consist out of various models. The canvas model was created to analyse Huawei as a company. Within the BCG-matrix, Huawei’s smartphones are placed as a question mark. And the computed Abell matrix shows that Huawei targets students and the most important need is the price and the most important technologies are calling and texting, internet and connectivity. On external level a survey is conducted within this marketing plan. The most striking result is from the question; â€Å"Do you know Huawei?†. 53% of the surveyed audience was not aware of what Huawei is as a brand. Within the Meso level, Porter’s five forces is analysed. The most important findings are: The power of the customers is not particular strong. The threat of new entrants is not very impactful as Apple and Samsung are the undisputed leaders. If done right the power of substitutes can have an impact on the market. There is no threat in the power of the suppliers Huawei operates within a highly competitive market, the rivalry is massive. After doing research on 5 strategies, the best strategy proven is the low-cost strategy. The reason it is a perfect match for Huawei is because they are able, because of their cost-saving combined with their excellent financial situation, to sell their products for a lot less than the competition The BCG matrix is an analytical tool for companies to evaluate their business units and their business potential. With help from this matrix Huawei can create and adapt marketing strategies, product strategies and more, all to help the strategic management of a company. The BCG matrix connects a company’s market share with a company’s growth rate. The model is divided into four areas, the stars, dogs, cash cows and question marks. Huawei and its mobile phones are placed in the box of question marks. It’s put in this box because of the fact that the worldwide market share of Huawei’s mobile phone is relatively low, and the market growth rate, again worldwide, is relatively high, with expanding markets all over the world. Market leaders already have established and a lot of companies operate in this market, but because of the wide and depth of the mobile market there is still a lot of potential for Huawei. In the coming time they will find out if their question mark can become a star. Abell model The Abell model is a model for seeing in what kind of market a company operates. With segments, needs and technologies there is a quick overview of what a company or a product is about. The Abell matrix for smart phone Huawei Students, young starters and parents are the main segments that Huawei is targeting, excluding senior citizens and children. The most important needs are the price of the phone, together with its appearance and the quality. Convenience is important but not a main objective. The technologies specific to the phone are being able to call and text, having internet, and being able to connect all around the world. Interactive display and such, are also not the main objective. Strengths & Weaknesses Strengths 1. Huawei has very strong financial position. Being financial healthy means that they can investment and start new projects. 2. They have great cost advantages in comparison with the competition, this allows them to produce against low prices and have low production costs. 3. Because of these great cost advantages Huawei is able to sell products against relatively low prices. This gives them a huge competitive benefit 4. Huawei has high brand recognition and is rapidly increasing their brand awareness in their new markets, such as Europe, which gives them fast closure to the big brands. 5. Superior technologies enable Huawei to come with fast efficient solutions, and gives the whole company effective process. 6. Huawei has a very high customer loyalty. Customers are satisfied and keep their preference for the brand, which allows Huawei to focus more on finding new customers. 7. R&D is a very strong department within Huawei technologies, having R&D centres all over the world, to create products that are needed by every person all over the world. 8. Their market share in the African markets is very high and Huawei invests a lot here, which pays off with a high return rate. 9. Huawei has a broad range in products, which give them the beneficial ability to provide end-to-end solutions, keeping more customer processes inside Huawei. 10. They have a strong connection with the Chinese government, which helps them to maintain their number one position in China. Weaknesses 1. the supply chain of Huawei has a lot of flaws, with late and insufficient deliveries occurring. This is partly because of the high amount of products and the market penetration in the US and Europe. 2. the customer service is not what it should be, not dealing with customer complaints properly, mainly because there starting services in Europe and the lack of integration with supporting services. 3. Inability to maintain high quality professional services and sales support in Western markets. 4. Except for China, Huawei lacks the strong global physical presence that a company needs to establish itself as a true market leader. 5. contracts with the most important and biggest server providers are not optimal, which prevents an efficient integration between product and server. 6. Huawei excels at telecommunication, but does not have much experience in their new services, and does not have the same knowledge to overcome difficulties that some of their big competitors do. 7. The brand image of Huawei is mostly focused on their mobile process and selling, and customers are on a large scale unaware of the other practices of the company 8. employee satisfaction is high within Huawei, but a lot of complaints arise from workers that operate in Huawei’s supply chain, which has a negative effect on how ethical Huawei is. 9. Huawei still depends on their low-pricing strategy, and has no alternative selling strategy’s for their products. 10. Huawei’s ties to the Chinese government are a strength, but is at the same time a weakness, as it complicates creating relationships with other specific governments, such as the US. MESO analysis Meso SWOT Strength: R&D, patent ownership, growing their innovative and advanced technological products which have earned their global recognition Weaknesses: Lack in transparency and image of secrecy, worrying companies and governments who might otherwise trust the brand to protect valuable security information. Huawei has failed to understand the US legal system and market demands, as well as its image as a risk to national security which has resulted in its failed acquisitions. Opportunities: Continued innovations and technology advances. The continued growth and expansion of technology usage and literacy offer both brands unlimited growth opportunities, so long as they stay ahead of the competition though continued improvement. Threats: R&D takes time, if the competition provides solutions first, the brand will struggle to compete. Development in this industry is simply risky as the business relies upon continued growth of the internet and internet-based-systems. Merger and acquisitions ha ve no assurance and are inherently risky, particularly in this industry due to the advanced, high-technology companies with particularly high overhead and sunk costs. Global politics and exchange rates are also a threat to international trade as a whole. Porter’s five forces Now that Huawei is entering the European market there are certain things to take note of. Porter’s Five Forces helps us define which types of pressures could be present that have to be identified before entering a competitive market like the smartphone business Huawei is entering on a regional scale. Power of customers The power of customers in the particular market is not that strong. There isn’t a lot of influence into the product directly by the consumers. Whatever features are implemented into the product is similar to those of the competition, and is mostly influenced by the R&D departments. So the customers will mostly decide on preference of design or depending on the price that is being offered. Altogether there are not endless choices for the customers to choose between. This means that the customers simply don’t have the power to strongly influence the market by demanding critical changes from a product or brand. Power of new entrants The threat of new entrants is also not very impactful for the market Huawei is entering. This is especially due to the reason that it takes a certain brand awareness to convince a large number of the (potential) buyers into buying the new product they are bringing to the market. However, when this product is offering a whole range of new features or improvements that seem very attractive, this may threaten the existing products on the market, making them harder to promote against a superior product. But in almost any case it doesn’t seem feasible to go up against popular brands like Apple and Samsung. This means that, overall, new entrants aren’t expected to be a huge threat. Power of substitutes Huawei is financially very strong and strives for operational excellence in which they score relatively high already. This means that they are able to offer considerably low prices compared to competitive brands on the market. At the same time they are able to offer stylish designs and similar features to other brands. This means that Huawei is able to give consumers a choice that they will most likely not regret, but before they do so they are going to have to decide to trust Huawei into offering them a worthy product. The marketing campaign must show the difference Huawei is bringing to the market, and with that they have to convince the consumers of something worth buying. This will prove difficult however, due to the fact that a lot of people have already been convinced by the flashy designs of Apple for instance. The brand is already widely-known and both Apple and Samsung enjoy a great deal or the market share today. This means that eventually the power of substitutes is rather high at this point and probably the biggest problem on the board for Huawei. Power of suppliers The power of suppliers doesn’t have to be seen as a threat to Huawei. They are importing from their region of origin, namely South-East Asia. They enjoy low labor and production costs overall, which goes in combination with high efficiency meaning they are able to keep costs very low. There are many different suppliers for the raw materials that needed for the production process which also lowers the power of the suppliers. Rivalry Eventually the market proves to be a highly competitive one, especially if we start talking about Apple and Samsung who are highly involved in the mix. They are offering high quality products, one for relatively high and one for relatively low prices. They have similar features but some small differences, mostly in handling the device. It mostly comes down to the design of a smartphone, as almost all brands offer pretty much the same features. This means that the product with the strongest marketing campaign offering the flashiest design will most likely hit the jackpot and win the hearts of most customers which means that this is going to be very challenging for Huawei to compete against. So basically the market growth is rather high as technology development is an ongoing process and there are several key players in the market meaning that they are calling the shots. Huawei has to gain trust in potential customers and attract them by offering as flashy as the newest model Apple has brought to the market, and give it some extra features in order to make the difference.

Phenomenal Woman Essay

A phenomenal woman, according to both Maya Angelou and Virginia Woolf, is a female who knows herself well. The phenomenal woman is honest and could even be proud enough to show the world who she really is. Both authors have given very beautiful ways to describe the phenomenal woman. Angelou describes her as self-confident, honest, sincere, mysterious, and silent although her own curves can be alluring. Knowing her capabilities as a woman makes her very attractive to men despite most people’s conventional idea that beautiful women are physically well-endowed. Woolf on the other hand, shows a more timid side of the phenomenal woman by introducing the character of the Angel of the House. She says that this angel is what most women project to the public. She is practical, sympathetic, charming, always willing to make sacrifices for her household, pure in mind and in heart but unfortunately does not have a mind of her own. The angel would rather lie to get a society’s approval to attain the success she wants. To transcend to become phenomenal, the Angel of the House must perish and give way to an honest individual who does not need to hide behind the image of a man. The phenomenal woman is brave enough to liberate herself from the domestic concepts of society. Why is it phenomenal for a woman to be herself in society? This is because the world has imposed so many expectations and has stereotyped women as the weaker of the genders. Men are allowed to be who they are. They can even write about the physical romantic reactions of people bluntly. However, it is hard for a woman to express herself as frankly because society demands her to be submissive and docile. It takes so much courage for a woman to say what and how she feels even about the basic things that are common to man and woman (example: sex). The mere effort to express one’s self about any aspect of the world is what makes a woman phenomenal. I believe that Virginia Woolf’s description of a woman is closer to my own image of what a phenomenal lady really is. Woolf was able to show the problems that most women encounter daily. Some of these troubles are deeply embedded not only in the reactions of society to a liberal woman but mostly in her subconscious thoughts. It takes great will power to kill the Angel of the House and also manage to survive smashing into a rock. It takes a very strong female indeed to look at society in the eye and say her thoughts about the world so bravely and develop into a phenomenal woman.

Womens Suffrage

Womens Suffrage WOMEN'S SUFFRAGE Things today are pretty equal between men and women, so people often take the equality for granted. However, it wasn't always like this. About 150 years ago, women fought for equal rights and liberties. This was known as the Women's Suffrage.In the beginning, women's rights were limited. They could do little besides have a family and work in the home. They were not allowed to vote or own property. Women were denied the right to voice their opinion in the government, have a college education, and much more.In 1848, a convention was held in Seneca Falls, New York to discuss the social, civil, and religious conditions of women. The first territory to grant women the right to vote was Wyoming. That right was finally secured when the congress agreed to it in 1920! Despite the fact that this was all about equality, some women did not support the suffragists.Rose Sanderson Women's suffragists demonstrate in ...Some of these women were the wives of wealthy men. They preferre d to continue their way of life. Others who didn't support women's suffrage were male immigrants and men who worked in liquor industries. They didn't think women should have the same liberties as men.Elizabeth Cady Stanton was a suffrage leader. She was determined to have her opinions heard and to help women earn equality in America. When it came down to it, she didn't listen to others trying to warn her about the dangers of her opinions. She gave moving speeches in their original form, no matter what the danger might be.Other women wanted suffrage, as well. Many would protest their conditions. Picketers would take their cries all the way to Washington DC. These women were often harassed and abused by opposing forces. Police provided no protection, they just watched the violence take...

Free Essays on Crazy In The Streets

Term Paper: Crazy in the Streets There is a difference when you are homeless because you’re bankrupt, you have no job, no where to look to, and because everyone that you have known has abandoned you, and homeless, simply because you have a psychotic illness that cannot be controlled and has to be treated because the illness could be a threat to your life or to the people that come in contact with you. The difference between these two types of homeless people is that one type has a choice and the other doesn’t. The homeless person that is bankrupt and has no job can always turn his life around and try to start from somewhere to get his life back in control, but what the homeless person with the psychotic illness do? Obviously they can’t just say, Ok I’m all better now, let me get my life back together, no, they would need some serious psychiatric treatment to turn their life around. But how do they come to the conclusion that they need psychiatric treatment? Or better yet why is this pe rson who has a serious psychotic illness living on the streets without any supervision? The answer is deinstitutionalization, which Paul S. Appelbaum talks about in his essay Crazy in the Streets. Appelbaum talks about how deinstitutionalization came about and how the wrong approach was taken, how it affected communities, and how the mental patients coped with living in a sane area. This paper will give you a summary of Crazy in the Streets and my opinions and evaluations about all that is written in Appelbaum’s essay. Deinstitutionalization was an experiment involving the release of about 800,000 mental patients. This idea was very well liked by liberals and conservatives because by decreasing the state mental hospitals by over 50% mental patients were receiving their freedom, and also because of the large amount of money that would be saved by cutting the mental health budget. Before the concept of deinstitutionalization however, the ... Free Essays on Crazy In The Streets Free Essays on Crazy In The Streets Term Paper: Crazy in the Streets There is a difference when you are homeless because you’re bankrupt, you have no job, no where to look to, and because everyone that you have known has abandoned you, and homeless, simply because you have a psychotic illness that cannot be controlled and has to be treated because the illness could be a threat to your life or to the people that come in contact with you. The difference between these two types of homeless people is that one type has a choice and the other doesn’t. The homeless person that is bankrupt and has no job can always turn his life around and try to start from somewhere to get his life back in control, but what the homeless person with the psychotic illness do? Obviously they can’t just say, Ok I’m all better now, let me get my life back together, no, they would need some serious psychiatric treatment to turn their life around. But how do they come to the conclusion that they need psychiatric treatment? Or better yet why is this pe rson who has a serious psychotic illness living on the streets without any supervision? The answer is deinstitutionalization, which Paul S. Appelbaum talks about in his essay Crazy in the Streets. Appelbaum talks about how deinstitutionalization came about and how the wrong approach was taken, how it affected communities, and how the mental patients coped with living in a sane area. This paper will give you a summary of Crazy in the Streets and my opinions and evaluations about all that is written in Appelbaum’s essay. Deinstitutionalization was an experiment involving the release of about 800,000 mental patients. This idea was very well liked by liberals and conservatives because by decreasing the state mental hospitals by over 50% mental patients were receiving their freedom, and also because of the large amount of money that would be saved by cutting the mental health budget. Before the concept of deinstitutionalization however, the ...

Free Essays on Boys Will Be Boys

Barbara Kantrowitz and Claudia Kalb’s, â€Å"Boys will be Boys† article, explains how after years of research on girls, boys must also be put under the microscope, in efforts to reach a further understanding of the adolescent male. The two authors start their article by pointing out, that boys and girls come from two completely different â€Å"planets†. They have two different â€Å"crisis points†, which are stages of emotional and social development, where things can go seriously wrong. Kantrowitz and Kalb both feel that boys need more attention because they are the ones who are more likely to have discipline problems at school and most likely to commit violent crimes and end up in jail. In the article Kantrowitz and Kalb use many interesting studies, and statistics, to help the reader understand the difference between boys and girls. A study that caught my eye is the one that was done by the Children’s Hospital in Boston, where boy babies are prov en to be more emotionally expressive than the girls who tend to be more reflective. This was picked up when the researchers noticed that for the most part the boys would cry when they were unhappy, whereas the girl babies would suck their thumbs. Out of this study came the conclusion that girls innately could be more able to control their emotions. Later on in the article, Kantrowitz and Kalb go on to explain how boys are forced to shut down positive emotions, and that this could lead to the only one socially acceptable outlet; anger. Another big difference that is pointed out by the authors is that boys and girls develop physically and intellectually at very different rates. Either way Kantrowitz and Kalb make it apparent that in both sexes a strong parental bond is vital. Parents can do many things including teaching their children by example. Specifically with boys, they can channel their son’s energy into constructive activities like sports, and encouraging qualities suc h as empathy. ... Free Essays on Boys Will Be Boys Free Essays on Boys Will Be Boys Barbara Kantrowitz and Claudia Kalb’s, â€Å"Boys will be Boys† article, explains how after years of research on girls, boys must also be put under the microscope, in efforts to reach a further understanding of the adolescent male. The two authors start their article by pointing out, that boys and girls come from two completely different â€Å"planets†. They have two different â€Å"crisis points†, which are stages of emotional and social development, where things can go seriously wrong. Kantrowitz and Kalb both feel that boys need more attention because they are the ones who are more likely to have discipline problems at school and most likely to commit violent crimes and end up in jail. In the article Kantrowitz and Kalb use many interesting studies, and statistics, to help the reader understand the difference between boys and girls. A study that caught my eye is the one that was done by the Children’s Hospital in Boston, where boy babies are prov en to be more emotionally expressive than the girls who tend to be more reflective. This was picked up when the researchers noticed that for the most part the boys would cry when they were unhappy, whereas the girl babies would suck their thumbs. Out of this study came the conclusion that girls innately could be more able to control their emotions. Later on in the article, Kantrowitz and Kalb go on to explain how boys are forced to shut down positive emotions, and that this could lead to the only one socially acceptable outlet; anger. Another big difference that is pointed out by the authors is that boys and girls develop physically and intellectually at very different rates. Either way Kantrowitz and Kalb make it apparent that in both sexes a strong parental bond is vital. Parents can do many things including teaching their children by example. Specifically with boys, they can channel their son’s energy into constructive activities like sports, and encouraging qualities suc h as empathy. ...

Business Model and Strategic Plan Essay Example for Free (#5)

Business Model and Strategic Plan Essay Strategic Plan (66) , Business model (48) , Catering (14) company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints For any journey the path must be defined with clear and recognizable details for it to be successful. The concepts of markers and landmarks which define the direction of a journey apply to that of any business. We need detailed plans and objectives as well as landmarks and directions we would like the business to travel. The objective of Two Brothers food truck is to create a trusted and popular place for people of the Wenatchee valley to enjoy a quality meal using locally sourced goods and services at a value which all residents of the valley can easily afford. With this detailed strategic business plan we will discuss the concepts which will guide our plan and the obstacles we may face and how we will work to overcome them. Strategic Objectives, Measures, and Targets The objective is the same in all business and that is to keep the business operational and profitable. The profitability of any business is the main reason for which we strive to open and operate businesses; this fact will be  the main reason to implement fundamental financial objectives. The concept of Two Brothers food truck is to keep costs low, maximize profits while maintaining quality ingredients and service to the consumer. The main factor which way affect the profitability of the food truck is locally sourcing fresh ingredients due to the grow cycle of our region. At some point the truck will have to purchase items from a vendor or local grocer to maintain inventory levels. However the other menu ingredients like breads, meats, and dairy items will in most cases be readily available thanks in part to the availability to local butchers and dairies, we plan on baking our own breads. Thanks to the lack of competitive restaurants using locally sourced items we see no issues wit h these items. Methods of Monitoring and Controlling Two Brothers Strategic Plan We understand the importance of a happy employee and their relation to happy customers and relationships play a major role in any business. We strive to build relationships with the community and place high regard on personalized service to each person that visits Two Brothers whether it our guests are local or people visiting the Wenatchee valley. One major way we intend to ensure this will happen is to always empower our staff and make our staff feel like they are part of this business and guide them to feel as emotionally invested in the ideas and concepts of Two Brothers food truck as we do. We plan to offer incentives like shift meals, paid time off after time invested in the company, profit sharing, company events, and bonuses for college students whom receive exceptional grades, we feel the food truck should be a stepping stone and an example of characteristics they can take with them into their careers. We feel that investing the time and energy in our staff and showing them we care as much about them as we do the business will encourage them to feel the same and want to invest time and energy in our customers to ensure their return business and the customers overall satisfaction. Marketing and Information Technology Strategies and Tactics In today’s era of social media and more and more people using their mobile devices for everyday operations we feel we need to maintain that connection. Luckily for Two Brothers food truck the Wenatchee valley is relatively small and offers great coverage for mobile data with most carriers. We would like  to take that a step further and offer a Wi-Fi hot spot as well as charging stations for most devices, we would like to power these items using mainly solar energy to add to the concept of a sustainable culture we are trying to maintain with the business. We understand the importance of technology and social media in the operations of business and how technology can be an aid in our business operations. We plan on focusing our attention on sites like Facebook, Instagram, and other social media outlets to advertise our business which will provide the customer with daily information on specials as well as access to coupon programs we provide. Using social media will provide an outlet for our customers to provide reviews and feedback on our business. Many people feel that bad reviews can hurt a business; we feel that bad reviews provide an opportunity for us to make a new friend and change a process which may harm our business with future guests. Two brothers would also like to develop a smartphone application for iOS and Android which we find is also lacking with many businesses in the Wenatchee valley. This application will also provide instant access to our business as well as letting us track our market. As far as marketing outside of social media we plan to brand our image using items like car clings, bumper stickers, clothing, and sponsorship of local team sports, we feel that the Wenatchee valley is a closely knit tight community and word of mouth and these visual cues will travel fast into making Two Brothers a household name in the Wenatchee valley. Ethical, Legal, and Regulatory Issues Regulatory conditions for mobile food service entities like Two Brothers food truck are rather strict in the Wenatchee valley. We will need to focus on consumer safety within the regards of the regulations put forth by the local health department and maintain or equipment and employee paperwork to remain compliant with these standards. Another important element of the food truck will be a base of operations where we store product and prep for day to day operations. This facility will also have to fall within the guidelines set forth by the health district to ensure food and consumer safety. Two Brothers also plan to offer beer and wine at some point in the future operations of our food truck which is legally allowed in Washington State. We will also have to follow the guidelines set forth by the Liquor Control  Board which are monitoring levels of service, age appropriate clientele, and ensuring on premise consumption only. All of these aspects will be factored into our operational details and regulations will be posted per Washington State RCW’s. Business Model and Strategic Plan Part I The goal is to bring a cross section of favorite foods to the community. Some of these will consist of a local high school favorite the Zombie. The Zombie is fluffy dough stuffed with a variety of meats and cheeses then baked to perfection. Other culinary options will include the popular Cuban sandwich as well as bratwursts, homemade fried chicken, fresh cut fries, and several types of wings and sauces. The goal is to bring in as much locally grown items as well as using local providers for most of our items, keeping it home grown is one of our mottos. We also plan and scratch making as many items as we can to provide the highest quality and freshest product possible, another concept lacking in our town. The goal is to bring the highest quality foods for the most reasonable price that we can. I our idea will be to closely follow what Costco tries to bring to their customers. The goals of Two Brothers food truck are to bring items to customers with little or no access within walking d istance to their locations. We will highlight our operating times to ensure each location we stop at will have ample time to order and receive their items in a fashion congruent with their time frame. We will also provide an â€Å"Order Early† option via text, email, and phone orders so that clients will be able to bypass lines and pick up items whilst on the go. Wenatchee is a smaller mid-size market with many businesses and average options for quick lunch options. Wenatchee offers the same fast food and casual dining as larger cities with a sprinkling of mom and pop restaurants which make up the rest of the options none of which offer high quality ingredients with reasonable pricing structures it is usually either quality or fair price, Two Brothers will accomplish both high quality and fair pricing by operating on volume sales to move business. The plan for Two Brothers is to hand craft all possible food items to cut costs and increase quality of our products because we believe that the more hands something touches through the supply chain the more cost it involves in the end product. This will set us apart from most other options locally and  create an amount of exclusivity of market. What will also help Two Brothers is the relative lack of food trucks within the Wenatchee valley area. We plan to monopolize this fact and create a structure where we remain the top contender with first to market entry with home baked breads, oven roasted meats, and locally grown produce (when available). We will market on our commitment for high quality, price friendly foods which focus on family and togetherness. The vision that I see for the Two Brothers is for it to grow into a family run business with maybe two to three locations in total in the valley, keep it home grown and support the valley by staying true to family, friends, and c ommunity. While the quality and reputation of the establishment are paramount, so is the success of profit. Once I am able to show continued growth and a solid profit margins the possibilities are limitless for expansions. Are good profit margin will also allow for commitments like sponsoring a little league team, giving us a positive public image. The guiding principles or values would be to stay true to myself stay grounded if the business does become a success, and keep my promise to the customers by providing them with fresh food and a fun experience at Two Brothers. The culture of the business reflects my culture and that of my family, and when I say culture I mean that of respecting everyone whom we interact with. We will have a diverse menu because I want a diverse crowd. The social responsibility and ethics would be making sure we only provide fresh ingredients, only buy from the best, and never serve anything that is subpar our internal motto is â€Å"create what you would want to eat.† I will not hesitate to take the opportunity to make things right and apologize on behalf of the business, always treat others the way I want to be treated, and with respect. The business cannot be a success if the mission or vision statement is not only followed but also if the staff and owners do not promote what they inspire. The vision is to have the business grow, but it can do only that if the customers are treated with respect. We as a business must keep our word or promises on the service and products we say we will deliver on. For the business to be successful every promise made must be followed up by not only the owners, but also by staff, and those who we conduct business with Two Brothers. The only way to maintain a competitive advantage over larger chain restaurants, sandwich shops, and fast food joints, is to keep the promise we made in our mission statement,  and continue to stay focused on what is most important, the customer. Strategic Plan Part II: SWOTT Analysis The business world of today the rate of a business succeeding is far outweighed by the rate at which they fail and this needs to be understood when undertaking these endeavors. One of these factors to success or to failure is external factors and how they will work in the operations of a business. In this paper there will be a definition of some external factors for the Two Brothers food truck and how well the business adapts to these factors. We will analyze the supply chain and as well as the operations into consideration along with the identification of other issues and opportunities that may happen. Economic, Legal and Regulatory Forces and Trends One of the biggest driving external forces that can impact my business is the need for people to know where their food is coming from and that it is a good and healthy choice for them. Today’s focus on obesity has many people turning away from the fast food chains like McDonald’s and turning to options like Chipotle for healthier options and knowledge that their food is coming from excellent sources and is handpicked as well as made fresh daily. The Wenatchee Valley is very compact so the ability for people to travel for lunch is easy except the only real options are fast food restaurants dominating a large percentage of the choices. Because these health trends are extremely popular among the many in the valley it is wise to include social factors of healthy living are a huge positive trend for the food trucks fresh philosophy. The active population of the valley is more likely to be health conscious because it is the goal to be in shape and fit with the amount of outdoor recreation in the valley and surrounding areas. Therefore, by eating healthy homemade options provided by the truck, the average Wenatchee resident is a positive external force. Competitive analysis as an external force that we can use to measure the possibility of success or failure or trends which may affect the business. Since the food truck is in the Wenatchee valley and we are known for our agricultural history there is a large population of Hispanics thanks in part to the long history agriculture and the need for skilled labor. Mexican cuisine and  Ã¢â‚¬Å"Taco trucks† are quite prevalent in the area and a different style food truck would be an outlier among the usual fast food chains and the family-owned restaurants. This provides an advantage as the food truck has something new, and different to offer. In addition, the resta urant is mobile and can be available in various areas gives it advantages over restaurants and most other food trucks since most are mainly stationary and no longer mobile. Because the food truck will be in a mobile we can monopolize areas where many people work with the least amount of food options available, we have to cater to them this way and offer a quick high quality option for lunch. The Wenatchee valley also has many spots for tourist exploring attractions of the city and events that could support the food truck. Since the warms temperatures of the valley in the summer and the mild winters, I expect people to at least stop for food or for something to drink year round as well as eventually becoming a destination spot for locals. External technological forces/trends could go either way depending on how the business is opened. First impressions do matter – as much as businesses do not want them too especially in the era of social media. Wenatchee is a smaller town so word of mouth spreads quickly via sites like Facebook, Instagram, and Craigslist so in this situation, it is very important that the food truck makes a strong first impression. Also the local newspaper is a popular source of information to the valley and perhaps some sort of coupon or deal in the newspaper would be a good way to attract residents to the restaurant. Because the written part of paper has its counterpart on the web, online advertising would probably be an attractive option in attracting the many tourists which visit the city all year round. Supply Chains Organizations Impacts Considering the resource logistics for any business, a strong force that can negatively/positively affect the food truck is the cost of transportation of materials. Originally, the plan was to hand pick fresh material daily through local growers and vendors. However, this would be inefficient and extremely expensive. It makes more sense that these material are obtained from a local source which can deliver on a weekly basis. These items should be items that would definitely have to be locally or regionally located because they have to contribute to the buy local stay local theme. For  example, the vegetables would mainly be locally grown within the season and meats locally purchased and regionally harvested while any baked goods would be homemade by us using regionally sourced materials. Identification of Issues or Opportunities Culture is another internal force, which can make the food truck a great and popular option. Having a family-owned business with a small group of friendly employees makes a huge difference in how a local business is perceived. Hiring employees who not relate well with the business owners generally results in employees perform their duties but may not love the business or take part in the enjoyment that the owners may have in operating the business; in other words, these employees will do their job but they will not have the passion that family has operating the business. Generally, the friendly service that customers will receive from the deli will likely be an incentive for them to return again. The feeling should be relaxing enough that customers will want to continue to hang out after their meal if they have the time. Over time, places like these become a sort of â€Å"favorite† hang out for people; this is very similar to how bars become places where people can hangout and relax while socializing and eating. With technology being so prevalent and because this is a tight knit valley, it is expected that people will have want to socialize so providing portable seating will be an important element. Leadership is an essential part of any business and can lead to better efficiency. It’s very important for the business to have a good set of leaders. In a small business situation the leaders should be the owners, there is a sense of warmth and gratitude when being greeted and served by the owners/operators. Sometimes, a customer may ask a certain question that requires a bit of prerequisite knowledge about a certain type of food or product and to answer the question. When the owners are available, and a part of the general operations, that knowledge is passed on the other employees when the owner is serving guests. Good leadership also is integral to making a business run smoothly. There usually has to be someone â€Å"in charge† that can direct people around in case they are lost. In this  case, if an employee is making a certain product and is confused on how to finish it or continue with it, the owner can usually step in and aid in the completion of the product. Therefore, a good leader will run the business in a smooth manner while the lack of a leader can result in the business losing money because of customer dissatisfaction (due to problems such as excessive wait for food, bad service, bad food, etc.) The internal strategy will be to keep consumers pleased and to keep their visit to the food truck memorable so they would want to come there again. Operating the food truck as a fun family oriented business will keep people hopefully wanting to hangout and comeback for that family open arms feel. Possibly providing outdoor games and events will give the customer something to keep them occupied and enjoy their stay. To keep the menu a bit unique, there would be a diversified menu by serving specific options and specials on different days of the week. There would also be incentives provided in the form of discounts, punch cards and options for catering a large group of people, such as parties, weddings or other events. Economic forces and trends that can benefit or work against the food truck are most definitely included the price of oil and prices of raw materials. Because transportation is a must in any business to bring items to the truck and the truck to the clients, rising gas prices will hurt business and cost more. Similarly, a lack of local items in the area will also exacerbate the situation and raise prices of raw materials to be used by the food truck. Nice weather in the summer and good snow in the winter increase the draw of tourism to the valley this would increase the number of potential customers increasing business. In regards to regulatory forces/trends that would affect this business would be the health inspection and how they regulate length of time a certain product is fresh. As an example, if health regulations of food trucks are usually more stringent and regulated than say a brick and mortar business since the food truck has the ability to become mobile and the options of  safe storage of foods is limited more so than the regular restaurant. By not following health procedures and safety, laws would be broken and there would be the risk of the business closing or people being hurt by contaminated foods. Because this is a small food truck business, it would not be too difficult to make changes unless the changes are extreme – like the change corresponding to the reliable sourcing of local goods. Making changes to the menu or making different items is usually just a change in how a certain product is prepared. Because food trucks usually provide food made on premise and is easily adaptable to many items this will not be very difficult if changes needed to be made. However, if people were to ask for particular items or drinks these would have to be purchased and that could take some time for delivery. The food truck is a small scale business; it is easier to apply changes than it is for bigger businesses that may be spread out in several locations. The most recent global issue for most business right now is the price of oil. Gas keeps the trucks moving and the equipment operating whether they are buying items, operating as in cooking food items, or moving from location to location gas is an unavoidable cost and rising prices could pose a threat to the sustainability of the business. Other options of clean energy can be examined to ensure the best operating options for the business. Providing great service seems almost nonsensical as every business strives to do so. Small businesses have to make greater strides in this department. Consistency is the key in order to be consistent a system or process is needed for every detail. When there are definite procedures for the everyday tasks the employees and the customers know what to expect. For instance the opening and closing procedures will have specific tasks and duties every day. This type of consistency will keep a positive momentum. Strategic Plan Part III: Balanced Scorecard The reason an individual opens a business is to be successful and make a profits to provide as their livelihood. My vision and my mission for my  business are to be one of the most popular food trucks in the Wenatchee Valley area. In addition, should be a highly respected business and not just another business serving food. Getting to know the customers on a personal basis and prove friendly service that is appreciable and that leaves customer with a sense of superior service that keeps them coming back. But mostly, the food truck will provide great food that people will enjoy to eat and crave. The vision for the food truck is to see it open and available to travel to multiple locations throughout the Wenatchee Valley so that the entire valley can access the unique options we offer. Because the initial location will be near the main medical facility and high school in the southern part of the valley, it can hold a considerable market share over other restaurants in that area of the valley since no other locations exists. After that the financial perspectives include market share, the vision influences the market share in this way and it allows for enhancement of profitability and the competitive position. More restaurants around the valley use the same supply chain operations that the initial food truck would have, keeping the costs relatively the same. Increasing the number of food trucks would, also help to lower prices of raw materials because the business would be buying larger quantities for more trucks and use volume pricing. This in turn would reduce the cost of spending but would increase the profits. The mission values are to provide great tasting food to a large variety of people of different social groups and to provide great service. To achieve such a goal, it is very necessary that some objectives for customer service and employee satisfaction are put into place. Obviously, the amount of satisfaction that the employees will have will translate to a higher level of service they provide to customers. Therefore, increasing employee satisfaction is a must for the food truck. Stimulating and offering incentives to the employees is a great way to keep them productive. A method of stimulating the employees would be to rotate the duties. A rotation of duties ensures that all of the employees understand the functions of the different stations but they also understand all the cleaning duties as well and knowing each station helps in the overall  understanding of the business. This, in turn, affects their productivity and how they relate to the customers. The satisfied customers, in turn, helped to enhance the customer’s value perspective in areas such as customer retention and customer value. Providing warm, friendly service is an asset to the food truck will have and will set it apart from other options in the valley. An objective that should be maintained is to keep the same level of service and customer satisfaction going throughout time. Ways to measure customer satisfaction is how customers react to the food truck on social media sites such as Facebook and Craigslist or frequency in which they visit. Offering a punch card with a reward is way to measure the frequency that they visit the food truck. Obviously, a majority of people frequenting the food truck signifies that the truck is a popular destination and signifies the mass popularity of the truck. Noticing changes in trends can help an owner to understand where problems may exist. An important strategic objective that should be respected in the organization of the food truck is keeping service quick and without any hassle and maintains a high level of quality and service. To achieve this objective, the food truck needs to, again, maintain a fast and reliable service plan for the company. This requires planning, as the employees need efficiently to produce the product that the customer wants. This is not only encompassing the employee perspective but also the customer service perspective. Popular restaurants usually have a method through which they create menu items in an efficient manner. They create recipes and options on the menu which staff and customers can use to guide their experience and production processes. This orderly method that will be developed is essential for the business to run properly because it reduces the work that the employees do and allows the customer more freedom in choosing how they want their foods prepared as well as options available. In addition, I feel like this will be a necessary feature of the food truck because other restaurant businesses serving food create items from various  ingredients and recipes will also be producing their products in a similar procedure. Therefore, to keep competitive and streamlined to business practices of the industry this method should also be used in the food truck. Designing and building a strategic objective is a crucial element for any business to operate successfully in the world today. Creating a mission statement with clear and defined objectives will help guide the business through their operations and should be looked to consistently to maintain the objectives set forth by the business creators. By doing this the management and operations of the business will be understood and how the business relates in the marketplace and how to operate through growth and handle competitors. A foundation of objectives will maintain the core concept of the business when changes or shifts in the market place occur and when new strategies need to be developed to handle these changes. The foundation of any business operation is the consumer and the major influence on whether they become a customer for life is the employee. These two factors are the direct drivers for any business and their happiness can bring about failure or ensure success. When the mission and core values are established and clear then it becomes easier for these two factors to provide the success businesses need to remain operational and sustainable. Reference Pearce, John A. , & Robinson, Richard B. . (2009). Strategic management. formulation, implementation, and control. United States: McGraw-Hill. Thompson, Arthur A. , Gamble, John E. , & Strickland, A. J. (2006). Strategy: winning in the marketplace: core concepts, analytical tools, cases. United States: McGraw-Hill Companies. MacDonald, Denise. (2008, October 15). Mcdonald’s marketing strategy. We have essays on the following topics that may be of interest to you

Health Institution Comparison Tool Research Paper

Health Institution Comparison Tool - Research Paper Example n, this writer uses the care comparison tool as the primary indicator of service quality as a final deliverable (https://bcbsnm.sqctool.com/index.aspx).This particular comparison tool is being sponsored by Blue Cross Blue Shield of New Mexico. As for the quality indicators this writer has chosen the following broad factors. George Town University Hospital which is a teaching hospital specializes in diseases like Cardiologic disorders, Endocrinology related ailments, Geriatrics, Gynecology, Renal Diseases, Orthopedics, Otolaryngology, Pulmonology, Urology, Cancer, Gastroenterology, Neurology, Neurosurgery and Rheumatology (http://www.georgetownuniversityhospital.org). Washington Hospital Centre is a nonprofit health Institution whose profits are being used to serve the community. They are specialized in the medical services for Cancer, Cardiac diseases, diabetes, mental health, Orthopedics and clinical trial and research (http://www.medstarhealth.org). The above data for brain cancer related care comparison shows that Washington Hospital Centre has been faring well in qualitative and quantitative criteria. For instance Anderson refers to care related factors of quality and quantity as the raison d’Ã ªtre behind the comparative success of any health care institution. Washington hospital centre has had 30 patients affected by brain cancer while GTUH had only 22 patients. According to Anderson disparities between number of patients admitted per disease cold show that higher numbers serve as positive indicators of measurable service quality (Andersen, R. M., Rice, T.H. & Kominiski, G. F., (2007). In other words Anderson particularly identifies care related criteria of admission rates based on associated treatment specialization and availability of facilities. Further, qualitative data provided by the WHC serves as an indicator of success based on its non profit care provision. On the other hand GTUH is a for profit organizatio n that provides qualitative care under