Marketing management Assignment Example | Topics and Well Written Essays - 250 words - 1

Marketing management - Assignment Example According to Michman, Mazze and Greco (114), market orientation refers to execution of promotion theories to provide a coordinated achievement of both personal and social goal within the organization. Market orientation also takes into consideration the move taken by rivals of the company and engages plans that will result to better performance than their rivals. The aim market orientation is to focus on the desires of the consumers and produce those products they desire while monitoring the actions of the rivals to ensure they don’t take over the market (Kwon, 76). Unilever is a London-based company dealing with consumer goods and have several branches in other different parts of the world (Hitt, Ireland & Hoskisson, 345). They have excellent management marketing that interconnect building of products name, carrying out promotion activities, developing new products , packaging and designing marketing approaches to generate cash for the organization. The company management has also incorporated market orientation in their managerial activities whereby the marketers scrutinize what their clients love and demand to know why they love it (Hitt, Ireland & Hoskisson, 411). This enables them to make the products that suit the needs of the

Micro economics homework Assignment Example | Topics and Well Written Essays - 500 words - 1

Micro economics homework - Assignment Example es like Iceland, Japan, and Norway may end-up continuously and excessively kill endangered species like the humpback and the fin whales either for scientific research and/or commercial purposes (McCurry; Sea Shepherd Conservation Society b, c). The farmers can easily breed chicken but not whales. During the breeding period, the farmers can just put a rooster and hens inside a cage for several days and allow the hens to sit on their eggs while on the nests (Lyons, Collier and Silvy). After a short span of more than 21 days, the farmers can already expect the eggs to hatch (Loch, de Oliveira and de Silva). Even though the birth of twins is possible, Day revealed that â€Å"most females will only give birth to one calf at a time† as compared to multiple eggs in the case of the chicken. Furthermore, it usually takes a longer period of time (between 11 to 17 months) before a female whale can give birth (Day). This explains why the farmers can easily increase the supply of chicken but not the supply of whales. Earlier, it was mentioned that most whales are killed either for scientific research and/or commercial purposes. Considering the differences between the breeding period requirements of chicken and whale, a significant increase in demand for whales would definitely mean an increased risk of endangering the whale species. The Sea Shepherd’s attempt to cut short of Nisshin Maru’s whaling season does not always lead to lower revenue on the part of the whaling company not unless there is a strict government intervention with regards to its selling price. To be able to clearly understand this argument, one has to be clear that a whale is not a homogenous product wherein the buyers could easily find an alternative product (Tewari and Singh 165). Since whales are considered as heterogeneous or differentiated products, the whaling company has the advantage to dictate the market prices of whale products. Based on a simple micro-economic explanation, it is the supply

Project Sponsorship And Decentralization Of Decision Making Assignment

Project Sponsorship And Decentralization Of Decision Making - Assignment Example It creates a condition whereby internal support is recognized, and all the customers have an executive way of communication. The sponsor's and project manager's names are while making project proposals and hence chances of going through are high. Sponsors are very helpful in the launch of projects since they help in making decisions on staffing and priorities in the project. Project sponsors increase the commitment of the managers to the project and hence minimizes the probability of the project failing. The project sponsors help in decision making in projects and hence the managers and the rest of the team will work towards success. Project managers are required to report to project sponsors and therefore managers will encourage communication with other team members so as to have details of all that is taking place. The pressure on the managers leads to the success of the project. Decentralization of decision making is paramount if the executives are willing to empower the project t eam. All the team members must be allowed to participate in decision making. The managers must be willing to help other line managers in areas that they find difficult. There must be shared accountability within the organization. Any faults should be taken as organization failures rather than personal failures. The kind of leadership in the organization should be team leadership rather than a project manager centered leadership. The organization must be willing to share authority and power among project and line managers.

Management or management function Essay Example | Topics and Well Written Essays - 1250 words

Management or management function - Essay Example This paper will discuss the role of a manager during the change or the transition process. During the process of change in any organization managing the people side of the change becomes necessary at the organizational level. Redundancy is the most evocative and fear inducing form of organizational change for many workers, according to Worrall, Campbell and Cooper, (1999). The success of change management relies heavily on the employees making a smooth transition. Change cannot be implemented from the moment the decision to change takes place. It cannot be delayed till the change has taken place. Timing is very important and the process of change has to start during the problem identification stage itself. This implies that change management initiatives have to be taken much before the changes are implemented (Schramm, 2007). The role of the HR department becomes crucial in planning at this stage because the managers or the leaders have to determine in advance the effects that change initiatives could have on the labour force. The right way of dealing with people is impor tant because people are more important than the combined effect of strategy, product, service quality, or even the manufacturing technology or the expenditure on R&D (Gollan, 2006). To manage change, managers would have to focus on issues such as training and development of the people that would still be working after redundancy. Training has to be just-in-time and not one-way communication (Woodward, 2007). People should be made to understand why they need to understand something. Managers too worry because they fear losing the power or authority they have enjoyed so far. This requires top-down communication which had been ignored in the case of Marriott. The middle managers at Marriott were entrusted with the responsibility of involving and empowering the staff,